The platform facilitates conversations that empower a diverse gathering of women through the sharing of practical, realistic and relevant knowledge. Hence the slogan, “Empowering Women through Shared Experiences”.
In the first five years of its establishment, the slogan was “Women Empowering Women through Shared Experiences”, however in the spirit of inclusion and wider access to empowering assets, the slogan was enhanced in November 2020 to “Empowering Women through Shared Experiences”, therefore not limiting the sources of empowerment to one gender (female).